One of the most important marketing channels is packaging. Packaging not only conveys your product's name and image, it reinforces your customer's choice. The age-old philosophical debate of form versus function is one of the most compelling topics of our time. While some might argue that form should always follow function, others feel that practicality should come before prettiness. Whatever your reasons for using custom packaging, the following tips will help you maximize your impact.
Branding: While many consumers spend a considerable amount of time comparing brands, custom packaging can be crucial to capturing instant attention and reinforcing your brand's commitment to quality. Brands who put their brand's name on their products are much more likely to get repeat business. Customers will also be more likely to trust your brand when it is presented in a custom box. In addition to the obvious benefits, customized boxes create an exclusive image and boost your brand's image.